PAY PER CLICK (PPC) CAMPAIGN MANAGEMENT

Keyword Research, Generation and Selection

Once we established the desired services or products to target for you we will start the keyword research process. The goal of this process is to identify the keywords that consumers are looking for, the ones that receive the most clicks, and the prices that advertisers are paying for these keywords in order to find balance between keyword conversion and bid prices.

Also in order to be innovative in the market, we will generate new keywords or keyword phrases that differentiate the costumer’s products or services from its competition, and also to provide competitive advantages that make potential clients click on the costumer’s ads. This is a highly creative process that requires a lot of time, since keywords need to be tested and compared for estimated traffic and price before being live in a campaign; therefore resulting in better results.

Ad Research

Once the best keywords have been selected, we will do the ad research. This is a process that will compare the different approaches that your competitors are taken for the different keywords, the text used, the destination URL’s and many other factors that need to be considered in the campaign creation stage, in order to provide a better designed and more efficient AdWords Campaign.

Customized Campaign Creation

We will create a well designed, efficient and customized AdWords campaign that meets your needs with the information gathered for the previous stages. The AdWords Campaign Creation includes: AdWords account creation if needed, keyword and key phrase gathering into AdGroups, ad texts development creation of different ads for each AdGroup, definition of Campaign settings, such as language preferences, geographical preferences, ad distribution preferences among others and additional Campaign creation if needed as well as comply with all of Google’s advertising conditions and policies. 

Pay Per Click Auditing

We will monitor your every aspect of your campaign performance, starting with overall campaign(s) performance, AdGroup performance, ad text performance and keyword performance history bid and placement, and make the necessary changes to assure the best results. We will also monitor Google statistics such as Quality Score and Click Thru Rate (CTR).

Budget Optimization

We will also monitor and adjust your daily budget in order to give more resources to better performing campaigns or AdGroups and modify and optimize minimal performing AdGroups or Campaigns.

Manual Keyword Bid Management and Optimization

Once your account has been created, we will monitor the performance of your keywords, and manually raise the bids of higher performing keywords, and lowering the bids, or erase low performing keywords in all of your account. 

Conversion Optimization

We will also constantly work on improving your campaigns Quality Score (QS), which is the one of the main factors on how Google will charge for your clicks and optimize it.  By doing this we will make your campaign more relevant according to Google standards.

Web Site Analytics

We will study the behavior of visitors in your site in order to develop better strategies to capture their attention and convert then into customers. From this information gathered we will make the necessary changes in your pay-per-click campaigns that comply with your users needs.

On Going Optimization

Because internet users queries are dynamic and always changing it is necessary to constantly optimize your the campaign(s) in order to assure placement, click thru rate and exposure of your business as well as modify bids, ads, and the different setting of the AdWords campaign settings.

Landing Page Design and Testing

Google considers the landing page of an ad by assigning it a Quality Score (QS) to determine how relevant your page and ad are to user’s search query. In order to achieve the best results and to comply with Google’s rules and policies we will constantly monitor, design and test your landing page.

Reports

We will report you on the performance of your campaign; the clicks received, the amount spent, the top performing keywords and ads, and the necessary changes done or needed to keep you informed about your campaign’s results.